Money Makes You Feel Better

…according to Kathleen Vohs, professor of Marketing at U of Minnesota, who has conducted studies about the emotional and physical effects of handling money.  In one of our experiments, our participants would come to the laboratory, and their first task would be either counting out slips of paper or counting out slips of money, hard … Continue reading

Lovemarks

Courtesy of Kevin Roberts, CEO of ad agency Saatchi & Saatchi: Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect – but there the similarities end. Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you … Continue reading

Advertising Age top ten advertising ideas of the decade

For full text see article linked below; here I’ll excerpt interesting bits, with commentary Book of Tens: Ideas of the Decade By: Matthew Creamer Published: December 14, 2009 CONSUMER CONTROL The age of interruption and one-way conversations with consumers was over. What was being observed was the further acceleration of a trend that had been developing since … Continue reading