eReputation & brand management
I found this while teaching myself to use Prezi (which is awesome!) Just be patient thru the first few steps, in which the marketers market themsleves Edit: WordPress doesn’t want me embedding it anymore, so you’ll have to click through: e-Reputation & Brand Management on Prezi
7 points of story, the 7 episodes
1) Deciding whether to go public? get to know the company here, then… has all the cogs in place, but smaller, poised for expansion everyone bullish on expansion (Bankers, Investment) Management? what do they do here? 2) post-IPO see how things are changing already restructuring expansion from capitalization 3) rise of management (∆ fr. owner-managers … Read more
You have two cows…
Traditional Capitalism You have two cows. You sell one and buy a bull. Your herd multiplies and the economy grows. You sell them and retire on the income. American Capitalism You have two cows. The government taxes you to the point you have to sell both to support a man in a foreign country who … Read more
Kick-ass advertisements, early April 2012 edition
Fantastic tv spots for a British organic milk/yogurt company, in rap version:
Funny, we never thought of Atlas Shrugged…
I just finished watching the movie of Atlas Shrugeed, Part 1. Bad. Movie. Made me long from a Randian world because then the screenwriters would be doing something useful, like making machine parts or driving cabs, rather than being paid to write such a horrific adaptation of Ayn Rand’s magnum opus. Now, admittedly, I read … Read more
David: Day 4, Thursday — Investment Firms
So much good stuff today! Head is reeling. Things I remember— Randy, thank you so much for coming and talking with us, and staying so much longer than we had asked! Stuff randy told us: Women have Big Swinging Dicks too Trading screens — prices blink when the price moves, blink red when go up, … Read more
David: halfway through 1st workshop
So I’ve been bad about blogging the workshop — mea culpa, mea maxima culpa. But will try to make up for it as I utilize the (spotty) wifi on Amtrak, coming into the city for day four. We’ve organized this workshop to spend each day (roughly) looking at one of our six groups — Monday … Read more
Pinterest fun
Check out our pinterest boards for TRADE PRACTICES: http://pinterest.com/krimart/trade-practices/ http://pinterest.com/sirromdivad/trade-stock-exchanges/ more to come …
Lovemarks
Courtesy of Kevin Roberts, CEO of ad agency Saatchi & Saatchi: Lovemarks transcend brands. They deliver beyond your expectations of great performance. Like great brands, they sit on top of high levels of respect – but there the similarities end. Lovemarks reach your heart as well as your mind, creating an intimate, emotional connection that you … Read more
Advertising Age top ten advertising ideas of the decade
For full text see article linked below; here I’ll excerpt interesting bits, with commentary Book of Tens: Ideas of the Decade By: Matthew Creamer Published: December 14, 2009 CONSUMER CONTROL The age of interruption and one-way conversations with consumers was over. What was being observed was the further acceleration of a trend that had been developing since … Read more
Byron Sharp, “How Brands Grow”
Found this book by Byron Sharp, How Brands Grow, that seems interesting. “How Brands Grow” is based on decades of research that has progressively uncovered scientific laws about buying and brand performance. This book is the first to present these laws in context, and explore their meaning and marketing applications. It is a myth-busting book, … Read more
Philadelphia society, robber barons, & social services
The City of Brotherly Love was one of the most snobbish in the country. Yet, the city’s old families were not foolish enough to turn their backs on the new wealth that was being created by the Pennsylvania Railroad and the nearby coalfields. Instead, an informal deal was struck with the corporate parvenues: they could … Read more
Management theory and history
http://en.wikipedia.org/wiki/Frederick_Winslow_Taylor http://www.cliffsnotes.com/study_guide/Classical-Schools-of-Management.topicArticleId-8944,articleId-8851.html Given the scale of most commercial operations and the lack of mechanized record-keeping and recording before the industrial revolution, it made sense for most owners of enterprises in those times to carry out management functions by and for themselves. But with growing size and complexity of organizations, the split between owners (individuals, industrial dynasties or groups … Read more
The Man in the Gray Flannel Suit
[from Wikipedia] The Man in the Gray Flannel Suit, by Sloan Wilson , is a 1955 novel about the American search for purpose in a world dominated by business. Tom and Betsy Rath share a struggle to find contentment in their hectic and material culture while several other characters fight essentially the same battle, but struggle … Read more
FORTUNE’s brief history of the CEO (selections)
[from http://money.cnn.com/magazines/fortune/fortune_archive/2002/11/18/332249/index.htm] Tyrants, Statesmen, and Destroyers (A Brief History of the CEO) Today’s disgraced chieftains are the product of 100 years of evolution. By Jerry Useem November 18, 2002 (FORTUNE Magazine) – Like any of today’s chief executives, John Jacob Astor did his best to stick to a strict daily schedule. As the leading merchant of … Read more
Founders as CEOs
[from http://money.cnn.com/2006/04/05/magazines/fortune/founders_f500_fortune_041706/index.htm] Overall, 26 FORTUNE 500 companies boast founder-CEOs, a subset comprising the likes of Apple Computer (Research),FedEx (Research), and Cardinal Health (Research). (The list does not include Dell, Nike, Microsoft, and Starbucks, whose famous founders are now chairmen.) The stocks of these 26 companies (plus Liberty Media, whose founder John C. Malone stepped down as CEO March 1, but remains … Read more
Alger, Jobs, and American Capitalism
Alger defined his mission clearly. ”A writer for boys,” he explained in 1896, “should remember his responsibility and exert a wholesome influence on his young readers. Honesty, industry, frugality, and a worthy ambition he can preach through the medium of a story much more effectively than a lecturer or preacher. I have tried to make … Read more
Additional marketing history resources
KnowThis.com’s Principle of Marketing tutorials Tutorials I also quoted from at length in previous post, are many more than what I referenced http://www.knowthis.com/principles-of-marketing-tutorials/ ZenithOptimedia’s Marketer’s Portal / Timeline interesting historical event, by century, that affected business, trade, marketing, etc. http://www.zenithoptimedia.com/marketer-s-portal/timeline/1900-s/ The History of Advertising Trust (H.A.T.) gallery British organization to archive and preserve example of … Read more
Say’s Law
[from WIkipedia: http://en.wikipedia.org/wiki/Say%27s_Law] Say’s law, or the law of market, is an economic principle of classical economics named after the French businessman and economist Jean-Baptiste Say (1767–1832), who stated that “products are paid for with products”[1] and “a glut can take place only when there are too many means of production applied to one kind of product and not enough to another” … Read more
History of marketing thought (a start)
[from various parts of http://www.knowthis.com/principles-of-marketing-tutorials/what-is-marketing/history-of-marketing/ — multiple pages] In particular, the study of marketing led sellers to recognize that adopting certain strategies and tactics could significantly benefit the seller/buyer relationship. In the old days of marketing (before the 1950s) this often meant identifying strategies and tactics for simply selling more products and services with little regard for … Read more

